The Football Association of Malaysia (FAM) can now fly high with Malaysia Airlines Berhad.
The national carrier is now the official airline partner for FAM in a two-year partnership deal which was announced today.
The MoU was signed between Malaysia Airlines’ Group Chief Executive Officer (CEO) Capt Izham Ismail and President of FAM, Yang Hormat Dato’ Haji Hamidin Bin Haji Mohd Amin at Wisma FAM, Kelana Jaya.
The partnership will also see Malaysia Airlines and FAM working together on marketing and promotional activities for the duration of two years. The airline will also be named the official airline for Team Harimau Malaya and Harimau Muda.
Malaysia Airlines’ Group CEO Capt Izham Ismail said, “Just like the athletes, Malaysia Airlines is the nation’s flag bearer across the world. This partnership signifies our overall support for the development of sports for the country. Sports and the support for Harimau Malaya transcends race, religion, age, and cultural differences. We look forward to a mutually beneficial relationship that not only empowers the athletes, officials, and organizers but also reiterates our commitment towards building the nation.”
FAM President Yang Hormat Dato’ Haji Hamidin Bin Hj Mohd Amin expressed his delight in welcoming Malaysia Airlines back to the fold.
“When two national brands converge, I believe the sky is the limit. We wish Malaysia Airlines a warm welcome back to football, having been one of FAM’s sponsors in the past.
“We are proud to be associated with Malaysia Airlines the national carrier and we hope to have a long-term partnership that is mutually beneficial for both parties,” said Dato’ Haji Hamidin.
Malaysia Airlines sponsored flights for Harimau Malaya during the AFF Suzuki Cup Final.
The national carrier, in February, signed an MoU with the Ministry of Youth and Sports Malaysia (MYOS), the National Sports Council of Malaysia (NSC) and the National Sports Institute of Malaysia (NSI) to be the official airline partner for Team MAS.
Malaysia Airlines has also been a strong supporter of various sports-related initiatives in Malaysia including individual sponsorships to national divers; Nur Dhabitah Sabri and two-time Olympics Medalist, Pandelela Rinong Anak Pamg, as well as paragliding athlete, Nadiah Wafa.